How to balance your old and new custom signage

Fortunately, there are simple and effective ways to improve your custom signage and boost customer perception of your brand. Incorporating these messages in your customized signage can help recruit new talent, increase employee engagement, and enhance your workplace’s productivity. Moreover, these displays are a cost-effective marketing tool that can promote your company’s message and deliver an impactful ROI.

Customized signage also serves an important function at trade shows and local events. In fact, a survey conducted by the Nielsen Group found that more than half of attendees at these events were influenced by what they saw in exhibitors’ booths. To get noticed, your custom signs should feature eye-catching images and a clear call to action that will resonate with attendees.

Whether you own an upscale boutique or a high-tech software company, customized signage can help you carve out a unique identity and capture the attention of potential customers. However, just like fashion trends, business signs can fall out of style or require an update.

When your sign looks worn, it creates a negative impression and reduces the effectiveness of its messaging. This is why it’s important to replace your customized sign when its appearance starts to deteriorate. Using durable materials, like aluminum and stainless steel, can ensure that your signs last longer and maintain their visual appeal for as long as possible.

Another common reason to upgrade your custom signage is to incorporate new services or features that you’ve recently added to your business. For example, if you’ve added dining service to your bar, it may be time to change the sign to say “Bar & Restaurant.” Additionally, if your organization has acquired a new building or expanded into an adjacent space, you’ll need to add or update signs to provide guidance for these locations. For more information and preparation just click here!

Besides indicating the location of your business, custom signs can also communicate your company’s culture and values.

If you haven’t updated your trade show booth display in the last few years, it’s time to invest in a fresh new look. Choose vibrant colors and striking patterns to stand out among the sea of generic booths at a convention, or opt for a more subtle look with custom-cut vinyl letters in your corporate color scheme.

In addition to serving a branding and marketing purpose, custom signs can also help you comply with regulatory standards, such as ADA guidelines. When your current displays don’t meet ADA specifications, it’s critical to repair or replace them to ensure that your employees and visitors can safely navigate your workspaces.


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